July 2, 2024
Have you ever wondered how AI writers like GPT-4 and Claude can write human-like text so well and so relevantly? These smart AI systems use machine learning and natural language processing to do all sorts of writing - from content writing to SEO writing. And as we go through the features, use cases, and benefits of AI writers, you’ll see exactly how they’re able to cut down on the time it takes to write and increase output in a variety of industries. By the time you’re done reading the various use cases of AI-powered writing tools, you’ll be able to write good content with these AI tools with confidence. So what can these AI actually do? Let’s go over some of the highlights of AI-writing, and reasons why you should include them in your content strategy.
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The plot twist?
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AI writers are these cool text generators that use machine learning and natural language processing (NLP) to produce text that looks just like humans wrote it. At the core of these text generators are a combination of fancy machine learning models and language models. Machine learning models are trained with big sets of language inputs so the AI can learn patterns, grammar rules, what words we usually say together with other words, and tons of other stuff.
In contrast, NLP helps the AI understand language and generate human-like text even better. NLP helps the AI understand language by breaking down the language into its parts, such as syntax, semantics, and so on. This helps the AI understand context and meaning. When you combine both these technologies, you can see why AI writers can do so much – from just constructing sentences to full-on writing for you.
For example, GPT-4 and Claude (the best models out there) uses a lot of deep learning to predict and generate text that seems very coherent based on some initial input. They’re really good at maintaining this context, so the text they generate isn’t just grammatically correct, but also very relevant to the context. This ability for AI writers to generate coherent and contextually-relevant text has made them super popular in a bunch of fields such as content creation, customer service, coding help, and more.
AI writing tools have a lot of features, but the primary three are content generation, grammar checking, and SEO optimization. All AI writing tools do a great job at generating human-like writing, and so we’ll focus on the other two features.
Content generation is the most obvious one. The most basic of any AI writing tool is that you can generate all kinds of writing – social media posts, ad copy, long-form articles, reports, you name it. They have software, they have algorithms to make sure that the writing is relevant and engaging.
Second is grammar checking. They all include super-powerful grammar-checking software that’ll catch and correct all of the grammatical errors. This way, you know that your writing is polished and professional. This part is great if you want to use it to improve your own grammar, too.
Third, they all help with SEO. They use AI to help optimize your writing to be SEO-friendly, so you can get more traffic to your writing. They’ll analyze keywords, analyze search trends, best practices with SEO, etc. so that the articles you write can rank higher on Google and people can see what you write!
AI writers are super flexible in what you can do with them. You can use them for anything from generating short-form content to writing long-form articles and reports. You can use them to write social media posts, blogposts, newsletters, research papers, and so much more.
And because they can write long-form content so well, they’re perfect for businesses and people that need to write a lot. For example, an ai writing generator can write entire articles or reports by knowing the topic, and writing organized, coherent content.
Not only that, they’re great for helping you brainstorm and outline your writing. By suggesting ideas and giving you content outlines, they’ll help you focus more on editing your work than starting. Because of this, it makes your writing session more efficient, and less of a time suck for you.
But AI writers aren’t just good for cranking out content. They’re good for every single writing task and prewriting task. They’re good for brainstorming, good for making outlines, and good for cranking out a first draft of pretty much everything – in other words, speeding up the entire writing workflow.
For brainstorming, the AI writers can spit out a ton of ideas based on the topic or keywords you give them. This is perfect for marketers, content creators, anyone doing research, who wants to look at new and unique angles to write about
Outlines is another thing the AI writers are good for. By taking the topic and breaking it down into main points and subpoints, the AI tools will help you organize your thoughts and ensure the content will flow in a logical order. This is important to ensure your final piece is coherent and reads well
First drafts is arguably the most useful feature of the AI writers. By having the AI do the heavy lifting, this allows you to focus on editing and making the content better – as opposed to starting from scratch. This not only saves time, but also ensures the quality of the writing will pretty much stay the same among different projects.
Natural Language Processing (NLP) is super important because this is what allows AI writers to understand and produce human-like text. NLP is just a bunch of algorithmic stuff that allows us to do things like understand and generate natural language. By looking at the structure and meaning of language, NLP allows AI writers to understand what the text is actually saying in context.
NLP algorithms are able to process and understand massive amounts of text data to be able to find patterns and anomalies to be able to allow the AI to produce coherent and contextually accurate content. For example, if we’re trying to generate a news article, NLP helps the AI figure out what the most important information is and how to structure the article so that it’s logically and engagingly written.
And lastly, with NLP, AI writers are able to flex and write in different styles and tones. By understanding nuances of language, AI writers can generate text that fits the voice and style (e.g. formal, conversational, persuasive) that you’d like.
ML is at the heart of AI writing, and is the reason why the content can keep improving. Generally, the more these systems are used, the better they get at understanding and creating high-quality text. That’s because these ML models learn from massive datasets, and learn to recognize patterns and make educated guesses.
The more people use the AI and give corrections/feedback, the more the AI updates its algorithms to generate more accurate and relevant text. This feedback loop is why AI writers can keep getting better, as they’re able to handle more and more different types of writing tasks.
For example, large language models like GPT-4 use ML to predict the next word in a sequence based on the previous words. By being able to make predictions like this, the AI is able to generate text that’s coherent and appropriate to the context, making it an incredibly useful tool for content creators.
One of the best things about AI writers is they’re customizable to wherever...so they can speak in your brand’s voice. You can customize the AI to write in a certain style, tone, and voice...so your brand is consistent everywhere you write.
You can input certain guidelines and “rules” like how many words you want, who your audience is, and any special lingo. The AI will then write content that abides by these rules...so you can easily keep a consistent brand voice with your business.
Another way you can customize the AI is to actually fine-tune the language model of the AI to your specific use case. For example, a law firm might want to train the AI on legal documents and legal jargon...so it can produce accurate, contextually-relevant legal content.
On top of that, you can edit and refine the AI’s generated content with most AI writer tools...so you can be confident the content is exactly what you’re looking for.
This high level of customization makes AI writers incredibly versatile and flexible for basically anything you’re needing content for!
The first thing you’ll notice with the best AI writing tools is how much more efficient and effective they are for content creation. These AI writers can write good content many times faster than you can, so you can make more assets in less time. This is especially useful for businesses that need to make a lot of content, like people in marketing or ecom, since they need to be able to make engaging content quick.
It’s hard enough to keep a consistent brand voice and writing style across the different pieces of content that you make, especially if you have multiple content creators. These AI writers solve this problem by simply learning the patterns and rules of how to write content in a certain tone and style. This way, even if different writers are adding to your content library, the overall output stays consistent and on-brand. This consistency is especially great for customer-facing content (like blog posts, social media posts, product descriptions), as it helps to reinforce your brand and build trust with your audience.
For you international businesses, or businesses that serve more than just an English-speaking demographic, you’ll be happy to hear that you can teach these AI writers to write content in many different languages. This means you can easily scale and reach the whole world. This is a huge departure from traditional methods to expand your content, where you’d have to hire a human translator (or a whole team of bilingual writers) to rewrite all your content
Most people know what writer’s block is. It’s frustrating, and it’s a productivity killer even for seasoned content creators. AI writing tools, especially ones that use AI, is one of the best cures for writer’s block. They’re able to give you new ideas, rephrase things for you, inspire you, etc – all things to get the creative juices flowing for you. This can’t be done by AI and can help you give a fresh perspective to writing new content. On top of that, some AI can mine a bunch of data, trends, and user preferences to give you fresh content ideas that you might not have thought of.
Creating high-quality content at scale can be a huge expense for a business, especially if they don’t have any in-house writing resources. AI writing tools, such as the best AI writing software can solve this problem at a low cost because you’re automating content generation and not relying on human writes and the labor cost that comes with it. This is super useful if you’re a solopreneur or small-medium business or startup that can’t afford a huge content creation team.
ChatGPT is a pretty awesome AI writing tool that’s great for conversational and natural language generation. Made by OpenAI, ChatGPT is amazing at understanding and generating language, so you can carry on fluid conversations with it and make content that looks like it’s written by a human. Whether you need help with ideation, writing articles, or proofreading and refining what you’ve already written, ChatGPT can assist you. Its ability to understand context and give you what you’re looking for makes it a great tool for writing in general, whether creative writing or business communication.
Jasper AI is a full-stack AI writing assistant that does a lot of things and has a lot of features for different types of content. With their language model, you can write blog posts, marketing copy, product descriptions and even long form content like books and reports. And they have a ton of templates to makes it easy to write with. You can start writing high quality content Jasper AI’s templates easily because that’s what they’re for! They have a ton of other stuff including tone adjustment, plagiarism checker, and SEO optimization. So much stuff! For the cost, it’s a purchase for people that do a lot of writing like marketers or content creators.
Copy.ai is a simple AI tool and it’ll actually write marketing copy and social media posts for you. It’s got a simple web interface where you can write things like social media captions, email subjects, product descriptions, landing page copy, and more.
The AI in Copy.ai takes your input and your preferences and generates text that’ll appeal to you so you don’t have to. It’s a fantastic tool to generate text that’s super conversational and your potential customers will resonate with, making this a great addition to your business and a must-have if you’re a digital marketer.
Grammarly is the self-proclaimed “world’s most accurate grammar checker”. In addition to catching spelling and grammar errors, Grammarly also gives you contextual feedback, and suggests better ways to phrase a sentence, as well as better words to use, and even better tones to write in. It works with a bunch of different platforms and applications, so you can pretty much use Grammarly anywhere you’re writing something. Whether it’s drafting an email, writing a blog post, or creating a very long document, Grammarly will help you level up the quality and effectiveness of your writing.
Writesonic is an AI writing tool that’s super good at pumping out high quality blog posts and articles. With its advanced language models, you can generate informative and engaging content on pretty much any topic you can think of – from product reviews to thought leadership pieces. And you can customize the tone, style, and length of the content that gets generated since it all comes from an easy-to-use interface. This way, you can be sure that the content you generate with Writesonic is on par with your brand and audience. Oh, and you can do other stuff with Writesonic too, like generating titles, outlines, and optimizing your own content. All in all, Writesonic is an amazing tool for pretty much anyone doing any sort of content marketing, blogging, or freelance writing.
When you’re comparing these AI writing tools, you’ll want to compare their features and what they’re best at. For example, ChatGPT and Jasper AI are more general purpose, while Copy.ai and Writesonic are more niche and better for certain types of content (i.e. marketing copy and blog posts). Other features like template libraries, tone adjustment, plagiarism checkers, and SEO optimization can also greatly improve your writing experience and the quality of your writing. It’s all about understanding what the strengths are of each tool, and what the downsides are so you can make an educated decision about the best AI writing tool for your writing needs.
AI writing tool pricing can vary wildly, with some having free plans or trials, and some having multiple paid tiers. Some free trials include a 10,000-word free trial for Jasper AI, and paid plans start at just $49 a month. For Copy.ai, their Pro plan is just $35 a month, and their Team plan can go all the way to $249 a month. Writesonic’s plans are as low as $19 for “Small Team” per month, to $500+ per month for “Enterprise“. Knowing how pricing works, what features you get, and how scalable the tools are can help you make a decision based on your budget and writing needs.
The user experience of AI writing tools can also make or break whether you want to use them. Tools like Copy.ai and Writesonic are super simple to use and have a really simple workflow, so you can get started with them in a few seconds. Other tools like Jasper AI may be a bit tougher to get started with, but has a lot more features. Thinking about how easy it is to use, whether or not it integrates with what you currently have, and the overall user experience will help you write a lot smoother and faster, so you can focus on just creating content and not clicking around in a clunky interface.
AI writing tools is one of the newest ways to speed up your content workflow by having robots do a lot of the work for you. This can include things like automatically finding the most relevant stuff for you, writing the initial draft and outlines for you to get your creative juices flowing, and optimizing your content to rank on search engines by finding the best keywords to target and writing killer meta descriptions. Thoughtfully considering what parts of your content lifecycle you can outsource to robots can help you get the most out of the tech while still keeping your own human touch.
While AI writers are great at quickly making a ton of content, there’s still a ton of value in the creative, nuance, and expertise that your human content team brings to the table. The key is to strike the right balance, using AI for stuff like data analysis, ideation, and structural optimization, but allowing your writers to truly make the content theirs by injecting their own opinions, brand voice, and storytelling. This hybrid approach makes sure your audience is getting content that’s both efficient and delightful.
AI writing is one of the best ways to shorten the research and ideation phases of content creation. It has access to a ton of data, and a powerful language model, so it can find a ton of facts, statistics, and things you want to say in your content. It'll also initially brainstorm and outline potential topics for you, and even write entire paragraphs if you'd like to help you get started. This leaves your team to concentrate on the creative side of writing, and to expand upon what the AI wrote to come up with something truly amazing and thought provoking.
After you write your content, AI can play a huge role in making sure it’s optimized to be visible and perform well in search engines. Smart algorithms can analyze the text, figure out what the target keywords are, and suggest refinements to meta tags, title structures, and overall readability. This basically lets you easily ramp up the discoverability and impact of your content, and make sure it gets in front of the right audiences and drives meaningful engagement. By automating these optimization tasks, you can save a ton of time and resources while getting more ROI from your content efforts.
In order to properly use AI in your content strategy, you’ll need to train the AI to write like you. This means teaching the AI what your brand’s voice, tone, and style guidelines are, and giving it examples of your existing content. You’ll also need to give it detailed instructions on what you want in each attribute, like word usage, sentence structure, and the sentiment of your content. By customizing the AI to your brand, you can have a cohesive brand and have your written content all sound like it’s written by you, whether it’s a human or a machine.
Integrating AI writers into your content creation workflow is a little bit of work, mainly because you have to make sure it fits into your existing content approval and publishing workflows. You could be using Google Docs, or WordPress, or Microsoft Word, or something else. Either way, you might have to tweak your workflow to accommodate the AI copywriting tool. Additionally, you’ll want to have clear guidelines and feedback loops to make sure the AI-generated content fits your brand and is on-topic. But once you’ve integrated AI writers into your workflow? You’ll be able to save a significant amount of time and scale your content production like never before.
Even though AI writing tools have come a long way, you’ll still want to have a very strong quality control process since you want your content to be accurate, relevant, and factually correct. This might mean a human review, checking against various sources, and continuous monitoring to catch and fix any issues or inconsistencies. With these checks and balances in place, you can ensure your audience gets content that’s not only fast, but accurate, and valuable.
For the best content strategies, the goal is to combine the best of both worlds with AI and human intelligence. You want your cake and eat it too. By collaborating, we let the AI handle the research, ideation, and optimization at production scale, while the content team gives direction, creativity, editorial oversight that only humans can do. In combination, AI + humans work together to create for efficient and engaging content that’s extremely useful for your target audience.
AI writes stuff, and while that’s cool and all, it’s missing the crucial human touch. It doesn’t understand complex topics as well, it won’t understand cultural references, and it won’t understand the ramifications of the stuff it’s writing. Since it doesn’t have the real-world experience, personal experience, and the critical thinking skills to think for itself, it can lead to misinformation and biased information that doesn’t truly reflect the true nature of the topic. This means to make sure that AI writes stuff that’s trustworthy, you’ll need to heavily fact check and work with other subject matter experts to make sure you’re not publishing something incorrect that can lead to uninformed decisions. As AI writing technology gets more and more advanced, the AI will need to be contextualized around the situation, and it will need to make a judgement call to know that the facts it’s writing are actually true.
One of the big ethical issues people are concerned about AI in content writing is that it’ll be easy to plagiarize. These “smart” language models can write text that’s very similar or even exactly the same as some other existing work. This is a difficult question of ownership and ethical authorship. The Writers Guild of America and other organizations are currently pushing the studios to come up with some rules and guidelines to handle this as AI might totally change the game when it comes to IP and compensating content creators. As content composing with AI gets more and more prevalent, we’ll have to figure out what it means for something to be “original,” create citations that make sense, and make sure that human writers get the credit they deserve.
While AI writers are great and can help and can be a part of your content creation in many ways, you still need humans.
No matter how good the AI gets, it'll never replace the emotional intelligence, the cultural understanding, and the creative spark that a human can bring. You'll likely use a combination of AI and humans in your content creation, using AI to help assist and speed up the process, while the overall vision, the thematic exploration, and the nuanced storytelling are still done by humans with unique perspectives and creative powers. Should AI be doing most of the composing? It's important to balance this out to maintain the authenticity, the originality, and the positive impact that great content can bring. As AI writing software keeps getting better, it's the duty of content creators and everyone else in the industry to make sure that the human creativity is still front and center, and not have it be overshadowed by AI.
| AI Writers | Use ML & NLP | Content generation, grammar checking, SEO optimization | Balance with human creativity |
|---|---|---|---|
| Machine Learning | Enables continuous improvement | Learns from datasets, refines algorithms | Needs human feedback |
| NLP | Interprets & generates natural language | Analyzes language structure & meaning | Adapts to different styles |
| Capabilities | Versatile content creation | Short-form to long-form, various genres | Assists in brainstorming & outlining |
| Customization | Tailored to specific needs | Adjusts style, tone, voice | Can be fine-tuned for industries |
| Benefits | Boosts efficiency & productivity | Faster content creation, consistent brand voice | Cost-effective solution |
| Limitations | Accuracy challenges | May lack nuanced understanding | Requires human oversight |
| Ethical Concerns | Plagiarism & originality issues | Can copy existing works | Needs clear guidelines & attribution |
AI writers use machine learning algorithms and natural language processing (NLP) to understand and mimic human writing. Machine learning helps the AI recognize patterns and grammar rules, while NLP helps them understand language components like syntax and semantics.
AI writing tools can do things like write blog posts, correct grammar, and make your content show up in Google. Content generation allows you to write many different kinds of text, grammar checking lets you write polished and error-free content, SEO optimization lets you create content and get it to rank on Google.
AI writers can write all sorts of things like social updates, blog posts, newsletters, and research reports. They’re great at writing short and long form content, so it’s great if you’re a business or an individual that needs a lot of writing done.
AI writers can help you brainstorm by giving you suggestions, help you make an outline by organizing major and minor points, and even generate a first draft to kick off your writing. This means writers save time and just focus on refining their content!
NLP allows AI writers to understand how words are put together and what they actually mean, so they understand context and all the nuances in the text. By looking at millions and millions of rows of data, NLP helps AI writers write in a coherent and contextually accurate manner no matter what writing style or tone we use.
Machine learning is important for AI writing because it’s how AI writing keeps getting better and better. It looks at data and how users interact with the language it generates and becomes better at predicting and generating high-quality text. This makes AI writers more efficient and effective at different writing applications.
AI content creators can be trained to fit a specific style, tone and voice. That way, your brand can be consistent about how it speaks. You can input guidelines like word count, the audience you’re targeting, and industry-specific lingo to make sure that the AI writers that write content for you return content that matches your brand’s voice.
AI writers are an incredibly good way to save time and write a lot of text really quickly. They’re great for keeping brand voice consistent, writing in multiple languages, curing your writer’s block, and is also a super affordable solution for high demand content companies.
Some popular AI writing tools include ChatGPT for casual writing, Jasper AI for general writing help, Copy.ai for content marketing writing, Grammarly for grammar, and Writesonic for blog and article writing.
AI writers can help streamline content workflows because they can help automate things like research, ideation, and content optimization. You’ll need a mix of human and AI for content creation, training AI to sound like your brand, and integrating AI into your content workflow.
The AI writers might miss out on some of the subtle nuances when it comes to accuracy (like understanding nuanced subjects and questions around plagiarism and uniqueness). A blend of human creativity with AI assistance is still required to make sure things are authentic and contains context.
